MAGAZINE

In the first two quarters of 2021, XChannel, a consulting company in Italy specializing in marketing and cross-channel communication strategies, optimized Ratti’s landing on the Amazon and Alibaba marketplaces for the Wax fabric collection. On the Amazon portal, the company helped Ratti to implement the presence of the Wax proposal in the main European countries and in the United States, already present in the Made in Italy showcase of Amazon. The synergy between Ratti and XChannel, two realities moved by the same cardinal principles, has brought important results. Both Ratti and the consulting company have always placed the needs of the consumer at the center of their approach, be it an end customer or a distributor. In this way they can offer increasingly innovative experiences in order to create an

The 3rd appointment is dedicated to the figure of the product manager who tells us about his experience: how does the collection born, where it draws inspiration and how important the fabric is. Find all the answers in the video below:

The second appointment of the “Inside Ratti” series is dedicated to our designers. Do you know what their secrets are? Where do they get their inspiration from? What does it mean to be a designer in a digital age? How long does it take to produce a design? Find all the answers in the video below:

When we talk about fabrics for foulards linked to the Ratti brand, we are talking about a history that unfolds along yards of printed silk, cotton and viscose. Elements that tell of pure creativity, technological and productive innovation as well as the beauty hidden behind every fold of fabric, gradually revealing the very soul of the collection. The fabrics produced for these accessories at the Guanzate plant come in a large number of variations with a strong expressive personality, thanks to the fluidity of the material, the full-bodied liquidity of the colours and the creative movement of the prints, tangible signs of the constant search for beauty. Foulard fabrics The rhythm of fabrics for foulards and for women’s accessories in general has a more intense beat. The patterns, graphics and

With this new format we enter the world of insights, that is a mini story about an aspect of our reality that, despite being part of our daily life, no one imagined. Words and images to discover some details or curiosities that were not yet known. The first chapter is dedicated to our exclusive archive. Below is the video.

The Ratti library collects over 14,000 volumes from all over the world and is continuously fed. Inside there are rare books, monographs by artists, exhibition catalogs, photographic volumes, studies on color. The topics are many: decoration, ornamental designs with original prints, schools of painting and architecture, theater and cinema. The library also houses an important collection of over a thousand ancient, vintage and modern textile documents, ranging from the mid-nineteenth century to the eighties. Their content is extremely varied: from fabrics for women’s clothing to ribbons, from neckwear to miscellaneous volumes. They are mainly of French origin. In this period Lyon was the production center of excellence for operated silks. The consultation of our archives is a vital moment for the research of customers, style managers, designers.

The culture and specialisation of local artisans, in terms of printing techniques, is the most authentic distinguishing feature of the Ratti quality and style. Elements that have led the company to become, from the very beginning, one of the world’s largest producers of printed fabrics for clothing, ties, shirts, beachwear and furniture. At Ratti, fabric printing techniques are the synthesis of heritage and innovation, as well as mastery and dedication, allowing the Group to last through time. Generations of passionate workers specialised in this art, as well as in the knowledge of different natural and composite fibres, including the most innovative. Ratti manages and oversees the entire production cycle: from the creative idea developed around a design, to the design of the fabric to the finishing phase, it boasts several

“Living silk is an art, today as always,” this is the goal of the Ratti group. An intuition that has been transformed into decades of work: silk is a vocation for beauty, which becomes a daily commitment and involves everyone working inside the gates of the Guanzate plant. Here, this noble fabric finds a balance between innovation and practicality, always with total respect for the mastery of its professionals, environmental protection and, last but not least, Ratti’s founding values and principles. Silk: elegance in a fabric In a world built on the pursuit of beauty, in which elegance is a behavioural quality that transforms the greatest magnitude of being, Ratti continues its work of care and enhancement in the use a precious material such a silk. The silk itself drives