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Chapter 6 | Innovation and community

In addition, another joint initiative between the in harmony with the development of the digital
Corriere della Sera, Bologna Business School mode. In this context it is particularly important
and Aiccon assessed and presented awards to include communication of the product, as this
to the 74 companies which gave the best conveys the innovative content of the Ratti offer.
account of their non-financial commitments and
performance. Of these, Ratti SpA BC received In 2022, as had been the case in previous years,
an award for the process it followed when the digital marketing and communication policy
drafting its Sustainability Report and for the focused on the implementation of digital assets
way the document is transparent, clear and able and new platforms supported by omnichannel
to effectively communicate the sustainability communication strategies.
strategy to all stakeholders. In such an environment two working guidelines
can be identified:
In addition, the National Chamber of Italian Fashion Ratti SpA BC
(CNMI), in partnership with the EFI of the United received an 1. adapting our product offer to the needs of the
Nations, an International Trade Center programme market and requesting greater digitalisation in
and with the support of the Ministry of Foreign award for terms of both offer and process;
Affairs, the ICE Agency and the Municipality of the process it
Milan, organised the awards ceremony for the followed when 2. supporting the opening of new pathways for
CNMI Sustainable Fashion Awards 2022. The innovative business models
awards were given to deserving individuals drafting its
and organisations who, in the world of Italian Sustainability During 2022 all digital marketing and
and international fashion, have distinguished Report and for communication activities followed a precise
themselves by their commitment to sustainability strategy aimed at following the above-mentioned
in the highest sense of the term, vision, innovation, the way the guidelines.
commitment to craftsmanship, recognition of document is
diversity, the circular economy, human rights and transparent, With regard to social channels, the Ratti Group
environmental justice. has two different brands on the market: Ratti and
On this occasion Ratti SpA BC received a special clear and able Carnet. The editorial policies for both brands are
mention for the programmes associated with the to effectively reviewed every month and, within these plans,
Ethical Fashion Initiative (for further information communicate ample space is dedicated to sustainability, which
see within Chapter 6 the paragraph dedicated to is now seen as a key asset for the growth and
partnerships that do good, the project: “Ratti and the innovation of the company.
the Ethical Fashion Initiative”). sustainability
strategy to Alongside an analysis of its social media profile
Finally, at the annual conference of the ITMF, held and any developments on the company’s website,
in September in Davos, Switzerland, the project all stakeholders. Ratti works with Eco della Stampa to monitor and
“Rehubs Initiative for fibre to fibre Recycling in assess its presence in the world of both traditional
Europe” was one of the winners of the 2022 ITMF and digital communication, carrying out a monthly
Cooperation Award. The prestigious certificate press review. The press review is a tool used to
of recognition was awarded to those companies,
including Ratti SpA BC, which had contributed
to the project (for further information about the
project see Chapter 5, paragraph 5.3 “The circular
economy and waste management”)

Ratti’s commitment to smart
communication
Internal and external communication is an activity
of primary importance to the Ratti Group. It draws
attention to the activities and results of the Group
and creates value, involvement and motivation
among the employees.

The Group’s reputational capital is created through
channels of communication, which must select
messages and content and identify channels
and tools that are appropriate and effective, and

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