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Chapter 4 | The sustainable product

To do this, the Ratti Group:

• commits, year on year, • supports the reduction
to obtaining and updating of resource flows entering
the most important the production cycle
certifications at international and the reduction of waste
level with regard to the and all related environmental
sustainability of the product; impacts, thanks to specific
circularity activities
• commits to reducing and to undertaken.
monitoring the presence
of chemical products used
in the production phases,
promoting organic products
and paying attention to the
environment;

Each designer has their own style which
characterises them and makes them unique.
This ranges from a style that is more rigorous
and precise to one which is more extrovert. All Creativity at the click of a button
of these various elements are made available
to the team in order to achieve the solution Work is still under way to digitalise Digital acceleration, conceived in
that best satisfies the customer’s requests. Ratti’s historical archive, which order to improve the way Ratti’s
Although it is good practice to rotate designers boasts more than a million fabrics, collections are presented and
to generate new creative stimuli, it may also designs and pattern books. expressed, seeks to transform
happen that special relations may be established the current impasse into an
between some designers and customers, which This digitalisation process, which opportunity, offering alternative
consolidates their cooperation over time.
is continually progressing and points of view and innovative ideas.
improving thanks to a machine
In general, it is clear that the process of design
places an emphasis on an ability to understand learning algorithm, enables For its digital archive, Ratti makes
customer expectations, which means a process of customers to view more than use of an API (Application Program
analysis that must be as analytical and detailed as 650,000 designs. It offers a one- Interface) for image recognition,
possible. In order to arrive at a perfect proposal for a to-one virtual experience of ever classification and research using a
customer, it is necessary to pass through a series of increasing speed and efficiency, cognitive computing system.
proposals to capture the essence of the solution to which simulates garment and
that customer’s needs. furnishing models. The project is articulated in four
The highest level of quality should be married with steps: the digitalisation of physical
acceptable timescales – the internal organisation
Ratti’s objective revolves around references; data cleaning and
a process of sharing product classification; searching for and
creativity, which finds concrete comparing images; managing the
expression on the online archive. In order to offer creative
partnership platform. To this end, new stimuli to its designers
the company has created a virtual and customers Ratti SpA BC is
desk which may be consulted constantly committed to updating
online by the company’s staff and and expanding its archive.
all the customers – if they are inside
one of the operational premises
of the firm – who are being
helped and guided by the product
managers.

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