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Ratti Group | Sustainability Report 2022

The contents of this section show how the Ratti Group supports the
achievement of Sustainable Development Goal 12

4.1

From creativity to the finished result of this dialogue is a design which will be
printed on fabric. The design may be seen as a
garment, a guarantee of quality kind of meeting between the end-customer with
their desire to enhance the elements of their
brand and the creative capacity of the individual
Talent that lends form to ideas designers to lend form and expression to these
“It took me five minutes to produce this drawing, ideas. Out of this ensemble between the Ratti
but it took me 60 years to get here” Through these designers and the customers is born, time and
words, Pier Auguste Renoir explains his art: a time again, a creative and innovative partnership
mixture of talent, study and experience. Being that leads to the realisation of something unique.
able to draw is without doubt a natural inclination,
while the “rest” is long melding of technique In order to satisfy the most unusual requests, Ratti
and learning of the visual language to produce may open the doors of its exclusive archive to its
a design which expresses, perfectly, the starting customers, showing them the exclusive designs
idea. In Ratti’s experience, art and fashion have which might serve as a source of inspiration to
always been much launch a new project. This is a journey made up
Alongside this creative closer together than of research, flexibility and innumerable attempts,
before arriving at the creative realisation of the
one might think,
dialogue Ratti presents rendering the world desired product.
its textile offer at international of fashion a form of
trade shows. This is artistic expression on In this phase, a crucial role is also played by
a par with painting or
the Product Manager or, in other words, the
increasingly sustainable sculpture. The first person who, right from the start, interfaces
and aware of its environmental cashmere designs of with the market and receives customer
impact, and in its choice of the Group’s founder requests. In order to ensure that the various
are proof of this:
Product Managers in the Ratti Group carry out
fabrics which are organic, little masterpieces an effective role of filtering customers and
recycled, socially responsible. in Indian ink which, designers, this phase requires the intervention
over the years, have of Product Management who, on the basis of
been a continuous source of inspiration for many the abilities and stylistic characteristics of the
designers and creative people. various designers in the company, will pass the
commission to the designer who is most suitable
It is precisely this study of design which is the for carrying out this particular assignment.
starting point of Ratti’s creative process. It is
work that does not follow any rules or precise Ratti has always included within the department
methods, but instead consists of a continuous people from diverse cultures, to ensure that the
interaction between customers and the ideas designs can feel the effect of different influences
they want to develop and designers with their and varied creative inputs. This makes an
own talents and personal creative traits. The important contribution to the collection.

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